@font-face{font-family:"Lora";src:url(../fonts/Lora-Regular.woff) format("woff");font-weight:400;font-style:normal;font-display:swap}
@font-face{font-family:"Lora";src:url(../fonts/Lora-Italic.woff) format("woff");font-weight:400;font-style:italic;font-display:swap}
@font-face{font-family:"Poppins";src:url(../fonts/Poppins-Light.woff) format("woff");font-weight:300;font-display:swap}
@font-face{font-family:"Poppins";src:url(../fonts/Poppins-Regular.woff) format("woff");font-weight:400;font-display:swap}
@font-face{font-family:"Poppins";src:url(../fonts/Poppins-Medium.woff) format("woff");font-weight:500;font-display:swap}

:root{
  --cream:#F6F1E9; --cream-2:#EFE7DB; --brown:#43302A; --brown-2:#6E5A4E; --muted:#7E6D61;
  --terra:#B5623F; --terra-d:#9A4F31; --sage:#6F7D5F; --sage-soft:#E6E8DC; --rule:#D9CEBF;
  --serif:"Lora",Georgia,"Times New Roman",serif; --sans:"Poppins",system-ui,-apple-system,"Segoe UI",Arial,sans-serif;
  --gut:clamp(20px,5vw,56px); --max:1120px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{background:var(--cream);color:var(--brown);font:300 17px/1.65 var(--sans)}
img,video{display:block;max-width:100%;height:auto}
a{color:inherit}
:focus-visible{outline:2px solid var(--terra);outline-offset:3px}
.wrap{max-width:var(--max);margin:0 auto;padding:0 var(--gut)}
.skip{position:absolute;left:-999px;top:0;background:var(--brown);color:#fff;padding:10px 14px;z-index:10}
.skip:focus{left:10px;top:10px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
.eyebrow{font:500 12px/1.2 var(--sans);letter-spacing:.2em;text-transform:uppercase;color:var(--terra);margin-bottom:12px}
.eyebrow.sage{color:var(--sage)}
.h2{font:400 clamp(28px,3.4vw,40px)/1.15 var(--serif);letter-spacing:-.005em;margin-bottom:24px}
.btn{display:inline-block;font:500 14px/1 var(--sans);letter-spacing:.04em;padding:15px 22px;border-radius:2px;text-decoration:none;transition:background .15s,color .15s}
.btn-primary{background:var(--brown);color:var(--cream)}
.btn-primary:hover{background:var(--terra-d)}
.btn-ghost{border:1.5px solid var(--brown);color:var(--brown)}
.btn-ghost:hover{background:var(--brown);color:var(--cream)}

/* nav */
.nav{position:sticky;top:0;z-index:5;background:rgba(246,241,233,.94);backdrop-filter:blur(6px);border-bottom:1px solid var(--rule)}
.nav-in{display:flex;align-items:center;justify-content:space-between;height:64px;gap:16px}
.brand{font:400 18px/1 var(--serif);letter-spacing:.12em;text-transform:uppercase;text-decoration:none;white-space:nowrap}
.nav ul{display:flex;list-style:none;gap:26px;align-items:center}
.nav a{font:400 14px/1 var(--sans);text-decoration:none}
.nav a:hover{color:var(--terra)}
.nav .nav-cta{border:1.5px solid var(--brown);padding:9px 14px}
@media (max-width:820px){.nav li:not(:last-child){display:none}}

/* hero */
.hero{padding:clamp(40px,7vw,88px) 0 clamp(40px,6vw,72px)}
.hero-in{display:grid;grid-template-columns:1.1fr .9fr;gap:clamp(28px,5vw,72px);align-items:center}
.dash{display:block;width:40px;height:2px;background:var(--terra);margin-bottom:26px}
.name{font:400 clamp(52px,8.4vw,104px)/.96 var(--serif);letter-spacing:.035em;text-transform:uppercase}
.role{font:500 clamp(22px,2.4vw,28px)/1.25 var(--sans);margin-top:26px}
.role span{color:var(--terra);white-space:nowrap}
.pillars{font:500 12px/1 var(--sans);letter-spacing:.2em;text-transform:uppercase;color:var(--sage);margin-top:16px}
.pillars i{font-style:normal;color:var(--rule);padding:0 8px}
.tagline{font:400 clamp(22px,2.4vw,28px)/1.3 var(--serif);margin-top:36px}
.tagline em{color:var(--terra)}
.ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:34px}
.hero-photo{justify-self:end;width:min(420px,100%)}
.hero-photo img{width:100%;aspect-ratio:2/3;object-fit:cover;border-radius:2px}
@media (max-width:900px){
  .hero-in{grid-template-columns:1fr}
  .hero-photo{justify-self:start;width:100%;max-width:400px}
}
@media (max-width:520px){.pillars{letter-spacing:.12em;font-size:11px}.pillars i{padding:0 5px}}

/* reel */
.reel{background:var(--cream-2);padding:clamp(48px,7vw,96px) 0}
.reel-in{display:grid;grid-template-columns:minmax(260px,380px) 1fr;gap:clamp(28px,6vw,80px);align-items:center}
.video-frame{background:#1d1512;border-radius:4px;overflow:hidden;box-shadow:0 18px 40px rgba(67,48,42,.18)}
.video-frame video{width:100%;aspect-ratio:9/16;object-fit:cover;background:#1d1512}
.lede{font-size:18px;color:var(--brown-2);max-width:34em}
.lede strong{font-weight:500;color:var(--brown)}
.creds{list-style:none;margin-top:24px;max-width:30em}
.creds li{padding:11px 0 11px 22px;position:relative;border-top:1px solid var(--rule);font-weight:400;font-size:16px}
.creds li:last-child{border-bottom:1px solid var(--rule)}
.creds li::before{content:"";position:absolute;left:0;top:23px;width:10px;height:1.5px;background:var(--sage)}
.based{font:400 13px/1 var(--sans);letter-spacing:.06em;color:var(--muted);margin-top:22px}
@media (max-width:760px){.reel-in{grid-template-columns:1fr}.video-frame{max-width:380px;width:100%;margin:0 auto}}

/* work */
.work{padding:clamp(56px,8vw,104px) 0}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(18px,2.5vw,32px)}
.card-img{position:relative}
.card-img img{width:100%;aspect-ratio:3/4;object-fit:cover;border-radius:2px}
.card-img .inset{position:absolute;right:10px;bottom:10px;width:34%;aspect-ratio:auto;border:3px solid #fff;border-radius:3px;outline:1px solid rgba(67,48,42,.18)}
.kind{font:500 11px/1.2 var(--sans);letter-spacing:.18em;text-transform:uppercase;color:var(--terra);margin-top:18px}
.card h3{font:400 24px/1.2 var(--serif);margin-top:8px}
.card p:last-child{font-size:15px;color:var(--brown-2);margin-top:6px}
@media (max-width:760px){.cards{grid-template-columns:1fr;max-width:460px}}

/* services */
.services{padding:0 0 clamp(56px,8vw,104px)}
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(18px,2.5vw,32px)}
.svc{border-top:2px solid var(--terra);padding-top:18px}
.svc.s2{border-color:var(--sage)} .svc.s3{border-color:var(--brown)}
.svc h3{font:500 13px/1.3 var(--sans);letter-spacing:.16em;text-transform:uppercase}
.svc p{font-size:16px;color:var(--brown-2);margin-top:12px}
.svc .note{font:italic 400 14px/1.5 var(--serif);color:var(--muted);margin-top:10px}
@media (max-width:760px){.svc-grid{grid-template-columns:1fr}}

/* audience */
.audience{padding:0 0 clamp(56px,8vw,104px)}
.aud-box{background:var(--sage-soft);padding:clamp(24px,4vw,40px);border-radius:2px}
.stats{display:grid;grid-template-columns:repeat(4,1fr);margin-top:8px}
.stats div{display:flex;flex-direction:column-reverse;padding-left:20px;border-left:1px solid #C9CDBB}
.stats div:first-child{padding-left:0;border-left:0}
.stats dd{font:400 clamp(40px,5vw,60px)/1 var(--serif)}
.stats dt{font:400 14px/1.3 var(--sans);color:var(--brown-2);margin-top:8px}
.sec{display:flex;flex-wrap:wrap;gap:10px 30px;margin-top:22px;padding-top:16px;border-top:1px solid #C9CDBB;font:400 15px/1.3 var(--sans)}
.sec b{font-weight:500;color:var(--terra)}
.fine{font-size:13px;color:var(--muted);margin-top:12px}
@media (max-width:700px){.stats{grid-template-columns:1fr 1fr;row-gap:26px}.stats div:nth-child(3){padding-left:0;border-left:0}}

/* media kit */
.kit{background:var(--brown);color:var(--cream);padding:clamp(48px,6vw,80px) 0}
.kit .eyebrow{color:#E3A78A}
.kit p{color:#E8DFD3;max-width:32em}
.kit-in{display:flex;align-items:center;justify-content:space-between;gap:28px;flex-wrap:wrap}
.kit-actions{display:flex;gap:12px;flex-wrap:wrap}
.kit .btn-primary{background:var(--cream);color:var(--brown)}
.kit .btn-primary:hover{background:#fff}
.kit .btn-ghost{border-color:var(--cream);color:var(--cream)}
.kit .btn-ghost:hover{background:var(--cream);color:var(--brown)}

/* contact */
.contact{padding:clamp(64px,9vw,120px) 0;text-align:center}
.contact .h2.big{max-width:18em;margin:0 auto 28px}
.email{display:inline-block;font:500 clamp(20px,3vw,30px)/1.2 var(--sans);text-decoration:none;border-bottom:2px solid var(--terra);padding-bottom:6px;word-break:break-all}
.email:hover{color:var(--terra)}
.social{list-style:none;display:flex;justify-content:center;flex-wrap:wrap;gap:12px 28px;margin-top:30px}
.social a{font:500 14px/1 var(--sans);letter-spacing:.06em;text-decoration:none}
.social a span{font-weight:300;color:var(--muted);margin-left:4px}
.social a:hover{color:var(--terra)}

.foot{border-top:1px solid var(--rule);padding:22px 0}
.foot-in{display:flex;justify-content:space-between;flex-wrap:wrap;gap:8px;font:400 12px/1.4 var(--sans);letter-spacing:.06em;color:var(--muted)}